Instinct Marketing (“we,” “our,” or “us”) respects your privacy and is committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or engage with our services. We are fully compliant with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the UK.
By using our website, services, or contacting us, you consent to the collection and use of your personal information as outlined in this Privacy Policy.
Information We Collect
We collect the following types of personal data:
- Personal Identification Information: Your name, email address, phone number, job title, and company name.
- Technical Data: Your IP address, browser type, device information, operating system, and usage data such as pages visited, time spent on our website, and other interaction data.
- Marketing and Communications Data: Your preferences for receiving marketing communications from us, including consent for direct marketing activities.
How We Use Your Information
We use the personal data we collect for the following purposes:
- Providing Services: To deliver marketing consultancy services, including demand generation, SEO, website optimisation, and content marketing.
- Communication: To respond to your inquiries, provide customer support, and send updates about our services.
- Marketing and Promotions: To send newsletters, offers, and marketing materials that may interest you. You have the right to opt out of these communications at any time.
- Website Improvement: To analyse how our website is used and enhance the user experience based on your interaction data.
- Legal Obligations: To comply with any legal, regulatory, or contractual obligations.
Lawful Basis for Processing Your Data
Under the GDPR, we rely on the following lawful bases to process your personal data:
- Consent: We will obtain your consent to send you marketing materials, newsletters, and promotional communications that may be of interest to you. You have the right to withdraw your consent at any time, and we will make it easy for you to do so, such as through an unsubscribe link in our emails.
- Contractual Necessity: We process your data as needed to deliver our services to you, fulfil contractual agreements, and provide customer support.
- Legitimate Interests: We may process your data for marketing and service improvement purposes where our legitimate interests, such as delivering relevant marketing, do not override your privacy rights. You can object to our marketing at any time.
- Legal Obligation: We may process your data to comply with applicable laws or regulations.
Sharing Your Information
We will never sell or rent your personal data. However, we may share your information in the following circumstances:
- Service Providers: With trusted third-party service providers who assist us with our website operations, marketing, or communication services. These providers are contractually obligated to protect your data and use it only for the services we provide.
- Legal Compliance: If required by law, we may disclose your personal data to comply with a legal obligation or protect our rights, privacy, safety, or property.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Once your data is no longer needed, we will securely delete or anonymise it.
Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data from unauthorised access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet is completely secure, and we cannot guarantee the absolute security of your data.
Your Rights Under GDPR
As a data subject, you have the following rights under the GDPR:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request corrections to any inaccuracies in your personal data.
- Right to Erasure: You can request that we delete your personal data, subject to certain exceptions.
- Right to Restrict Processing: You can request that we limit the processing of your personal data under certain conditions.
- Right to Object: You can object to our processing of your personal data, including for direct marketing purposes.
- Right to Data Portability: You can request your data in a structured, commonly used, and machine-readable format.
- Right to Withdraw Consent: If we are processing your data based on your consent, you can withdraw that consent at any time.
To exercise any of these rights, please contact us at [email address].
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website usage. Cookies may be used to personalise content, remember your preferences, and provide targeted advertising. You can control cookie settings through your browser, and you can opt out of non-essential cookies at any time.
For more information on how we use cookies, please refer to our Cookie Policy.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external websites. We encourage you to review their privacy policies before providing any personal information.